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Physical and digital market places – where marketing meets operations
Authors
Teller, C.
Brusset, X.
Kotzab, H.
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[BibTeX]
Year: 2019, Reviewed
In: International Journal of Retail & Distribution Management
Volume 47, Issue 12
Pages: 1-9
DOI:
10.1108/IJRDM-12-2019-299
Teller, C.; Brusset, X.; Kotzab, H.
Physical and digital market places – where marketing meets operations
In: International Journal of Retail & Distribution Management, 47(2019)12, pp. 1-9
(Workgroup:
Chair of Logistics Management
)
BibTeX
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@article{Tel19, author = {Teller, C. and Brusset, X. and Kotzab, H.}, title = {Physical and digital market places – where marketing meets operations}, journal = {International Journal of Retail \& Distribution Management}, year = {2019}, volume = {47}, number = {12}, doi = {10.1108/IJRDM-12-2019-299}, pages = {1-9} }
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