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The Linkage between Strategy and Communication for Innovation


Authors

  • Hülsmann, M.
  • Pfeffermann, N.

Meta information [BibTeX]

  • Year: 2011, Reviewed
  • Hülsmann, M. and Pfeffermann, N. (Editors)
  • In: Strategies and Communications for Innovations
  • Subtitle: An Integrative Management View for Companies and Networks
  • Publisher: Springer, Berlin Heidelberg
  • Pages: 185-192
  • ISBN: 978-3642172229, eISBN: 978-3-642-17223-6
  • DOI: 10.1007/978-3-642-17223-6_7



Arbeitsgruppe Jacobs University



Hülsmann, M.; Pfeffermann, N.
The Linkage between Strategy and Communication for Innovation
In: Hülsmann, M.; Pfeffermann, N. (eds.): Strategies and Communications for Innovations. Springer, Berlin Heidelberg. 2011, pp. 185-192
(Workgroup: Jacobs University)
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