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Application of Cross-Impact Analysis to Evaluate Innovations in the Cruise Industry


Authors

  • Duin, H.
  • Lehne, M.
  • Fischer, N.
  • Norden, C.

Meta information [BibTeX]

  • Year: 2013, Reviewed
  • Bertram, V. (Editors)
  • In: 12th International Conference on Computer and IT Applications in the Maritime Industries
  • Subtitle: Cortona, 15-17 April 2013
  • Conference: 12th International Conference on Computer and IT Applications in the Maritime Industries in Cortona, Italy (April 15-17, 2013)
  • Publisher: Technische Universität Hamburg-Harburg, Hamburg
  • Pages: 425-436
  • ISBN: 978-3-89220-663-7



Arbeitsgruppe BIBA


Abstract

Ship owners of cruise lines have the problem to evaluate technical (or business) innovations
concerning their cruise ships. The question is whether the investment will pay back or not or whether
the investment is really necessary for not loosing track compared with competitors. Often, the pay
back of investment costs cannot be calculated directly because they are influenced by indirect or longterm effects (uncertainties) which are difficult to monetize. The causal cross-impact analysis method
allows to define beside the hard variables (like the costs) also soft variables (like the image of a
cruise line) and the inter-relationships between such variables. This paper describes a cross-impact
model developed for the support of investment decisions including such soft factors and uncertainties.
The model was implemented with the simulation software JCrimp developed at BIBA.



Duin, H.; Lehne, M.; Fischer, N.; Norden, C.
Application of Cross-Impact Analysis to Evaluate Innovations in the Cruise Industry
In: Bertram, V. (eds.): 12th International Conference on Computer and IT Applications in the Maritime Industries. Cortona, 15-17 April 2013. Technische Universität Hamburg-Harburg, Hamburg, 2013, pp. 425-436
(Workgroup: BIBA)
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