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Customer Perspective of Omni-Channel Retailing in the German Specialty Retailing Sector of Marine Aquaristics


Authors

  • Mrutzek, B.
  • Leitschuh, D.
  • Kotzab, H.

Meta information [BibTeX]

  • Year: 2021, Reviewed
  • Brusset, X. and Frasquet, M. and Teller, C. and Kotzab, H. (Editors)
  • In: Colloquium on European Research in Retailing
  • Pages: 223-228



Arbeitsgruppe Chair of Logistics Management



Mrutzek, B.; Leitschuh, D.; Kotzab, H.
Customer Perspective of Omni-Channel Retailing in the German Specialty Retailing Sector of Marine Aquaristics
In: Brusset, X.; Frasquet, M.; Teller, C.; Kotzab, H. (eds.): Colloquium on European Research in Retailing. 2021, pp. 223-228
(Workgroup: Chair of Logistics Management)
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