Contributions to Conferences

back

Servitization versus Commoditization: the Business Model Dilemma Confronting Serious Games for Health


Authors

  • Thin, A. G.
  • Fiucci, G.
  • Luccini, A. M.
  • Rudnianski, M.
  • Garcia Sanchez, R.
  • Baalsrud Hauge, J.

Meta information [BibTeX]

  • Year: 2013, Reviewed
  • Schouten, B. and Fedtke, S. and Bekker, T. and Schijven, M. and Gekker, A. (Editors)
  • In: Games for Health
  • Subtitle: Proceedings of the 3rd european conference on gaming and playful interaction in health care
  • Conference: 3rd european conference on gaming and playful interaction in health care in Utrecht, The Netherlands (October 28-29, 2013)
  • Publisher: Springer Fachmedien, Wiesbaden
  • Pages: 75-84
  • ISBN: 978-3-658-02896-1, eISBN: 978-3-658-02897-8
  • DOI: 10.1007/978-3-658-02897-8_6



Arbeitsgruppe BIBA


Abstract

There is growing interest in the use of Serious Games (SGs) to tackle major health issues. Challenges to their adoption and use includes the cost of development and the need to provide evidence of effectiveness. However, an equally pressing dilemma facing the establishment of a market for SGs is the
general commoditization of digital media and erosion (diminution) of economic value. Given the substantial upheaval in the entertainment games, software,
music, book publishing, and newspaper industries, it seems unlikely that SGs for health will be immune from such market pressures if they persist in being
conceptualized and designed as products. The solution is to switch business strategy by re-conceptualizing and designing SGs for health as networked services.
The benefits will include personalization, integration with health administration systems, and importantly, the ability control access and therefore the adoption of pay-per-use revenue models, and ultimately the preservation of value.



Thin, A. G.; Fiucci, G.; Luccini, A. M.; Rudnianski, M.; Garcia Sanchez, R.; Baalsrud Hauge, J.
Servitization versus Commoditization: the Business Model Dilemma Confronting Serious Games for Health
In: Schouten, B.; Fedtke, S.; Bekker, T.; Schijven, M.; Gekker, A. (eds.): Games for Health. Proceedings of the 3rd european conference on gaming and playful interaction in health care. Springer Fachmedien, Wiesbaden, 2013, pp. 75-84
(Workgroup: BIBA)
BibTeX Close


Download as .bib